Cars are like wild, untamed horses. Under their bonnets lie the heart- the engine. Roaring to life as we push down on the throttle, feeling a burst of speed as the sportscar comes to life. Same is when we tame a wild mustang as it rides through the countryside with power and finesse, majestic in every stride. However, a dead horse is a loss to Nature; the death of a beautiful creature often is tragic… similarly car companies have also died through the ages, although these metallic beasts adorn a new attire and identity to ride once again under a new banner or a new flagship. The same however cannot be said for the living flesh and bones of their mortal counterparts.

So where does Aston Martin stand right now? Considering the above relationship, many would argue that it is on its last legs, desperate to charm audiences using the James Bond theme, trying to garner support from the movie-watchers worldwide, selling cars through the movies seems to be the direction they are heading in. The various lines launched by them haven’t exactly reached a lukewarm response from the markets worldwide with a modest of dealership programme of 128 dealers in 20 countries. Well what should be done?? Should Aston Martin just pack up and decide to stop making new cars? Should movie watchers expect a new car brand to be endorsed by Hollywood film-makers from 2015?? Worse still, should the image of “Aston Martin” fade away in its present glory??? Leaving a younger generation to assign it a status equivalent to that of a DODO….

OFCOURSE NOT…. That is the pessimistic way out. The “Never say die” attitude of the company has brought it to where it is today… It is today a quintessential British sports car and deserves that honour no matter which British company you look at. It maybe no McLaren or TVR or not even be a Ferrari…. That’s the whole point…. Aston Martin is an enigma… an icon nevertheless… No one knows what its future maybe or what it should be.. Who better than Prodrive CEO David Richards to answer the critics of the car industry today… Why would any sane man acquire a 92% stake from Ford in a company many have deemed to be slowly seeing the end of the light…. It’s called passion.. A never-ending urge to orchestrate a makeover some people might deem mundane or useless. But, winners don’t do different things.. they do things differently. Lets hope Dave Richards is able to carry on the Aston Martin name and make Lionel Martin proud and boy, are we Aston Martin enthusiasts waiting for their new baby to come out?? The Aston Martin DBS already has the looks to melt any supercar lover as well silence many critics the world over and judging from the ever-growing popularity of the James Bond movie franchise, Aston Martin is a name many car companies have to watch out in the not so distant future.